The American Cancer Society needed a way to market a new fundraising gala to the Lexington, Kentucky, populace. To launch the new event, we printed "save the date" cards on magnets incorporating the signature Filly Formal design, which we originally created for them. The magnetic cards were such a hit with attendees that they have continued to be produced annually - each year with a new custom design featuring the Filly Formal horse. The theme here is "Lola, she was a show horse".