The Healthy Wealthy & Wise Conference sponsored by the Lexington, Kentucky, Chapter of the National Association of Women Business Owners sought to create an event for women by women to benefit women. The sponsors needed a way to get people interested, involved and to register for the event. We designed a direct mail brochure with a tear-off registration form for the event which raised $6,000 for the local Habitat for Humanity "Women's Build 2004".