Valley Character's mission is to raise the level of character of youths in Roanoke Valley, Virginia, through this community-wide organization. Programs such as "Youth Court" offer education, training and hands-on experience in the legal system as youngsters present their cases to peers for resolution. The logo, brochure, billboard campaign and radio were developed around the concept of the Six Pillars of Character. The brochure pictured here was developed to raise money and support for the many programs Valley Character runs.