The brochure for Room Renaissance needed to differentiate their service from that of a traditional interior designer. The goal was to simply and carefully explain what, why and how Room Renaissance does a room redesign. This required the paper selection, color scheme and typography for the brochure to appeal to people who are dismayed with rooms in their homes. The soothing colors and elegant typography are well balanced, imitating the end result of a Room Renaissance project. This brochure met the company's goals and contributed to rapid business growth.